I’m José, a Portuguese designer. Awebrie is my independent creative office.
My career started in the end of 2011 and since then I’ve been designing things to be used and sometimes loved by thousands of people.
Today, I support ambitious leaders who recognise the value and influence of effective design in their decisions.
I enjoy working on combining product thinking and design.
I was always curious. My parents talk proudly on how I dissembled my toys and put them back together or built something new with them. I spent hours on it, little toys, bicycles, skates and then electronics.
Today, I still have the same curiosity. I love understanding how and why things work. I’m conscious and aware of how I use products and what sparks joy using them. I then go and speak about what I liked and what I disliked with my friends.
This unstructured habit of analysing products grew strong as my career evolved. I started caring not only on my perspective but also on other people.
How can something that doesn’t work well for me be such a great experience for to different audience? And how amazing it is that this strategy is intentional?